These four steps are meant to prompt you to start thinking about your personal brand and view branding as another platform to profit from.
Differences are what make you dangerous because you become a threat. Your uniqueness allows you to push limits and challenge mediocrity. That “it-factor” becomes your competitive advantage, and how you communicate your brilliance is your branding strategy. Show people something they have never seen or experienced before. Revolutionize. As Marshawn Evans said, your hands are tools to get everything that you desire.
Find Your Purpose.
Purpose is also something important in developing your brand. What do you intend to do or accomplish? The answer to this question is essential for profitability. A clear goal allows execution to be more focused. Most people undervalue their expertise instead of utilizing it to build their brand. Share what you have learned with others to become an expert in your marketplace, because expertise equals opportunity. Create an environment of perceived value and develop those valuable skills.
Share your struggles.
They are what help you connect with your audience and be transparent and reliable. We as communicators have to be confident in telling our own stories about our challenges, success and experiences. Strategy without synergy is nothing. As cliché as it may be, anything and everything can be achieved with hard work.
Own your online presence.
There are probably hundreds of blog posts present on the internet that tell you how your online image is crucial to your personal brand. To reiterate, what you do online is your business card and professional portfolio. An online presence is a strategy to build a profitable branding system. It builds credibility by developing your voice.
This post was based on insights gained from the 3 secrets to creating an irresistible brand teleseminar by Marshawn Evans on MeUniversityLive.com