Bill Doescher speaks on PR Success

BIll Doescher Lecture

Part of the Bill Doescher lecture in the Herg auditorium

Today PR veteran Bill Doescher visited the S.I. Newhouse School of Public Communications to address a group of students on the public relations industry. His lecture was called Embrace Change: 50 Years in Public Relations. He opened his speech with the rhetorical question: Where is PR today? His answer was that times have changed, and public relations professionals are needed more than ever before to build relationships of trust and respect.  The global IT revolution is changing every job. As we move towards a more digitized world with a variety of media, honesty, transparency and trust are more in demand. Social media is a work in progress and is likely to stay. It can be both a tool and a risk but communicators must recognize trust as an asset. Doescher also brought attention to the importance of paying attention to detail, international experience, and having a solid support system around you. Below he provides 10 lessons he learned that helped him be successful in his public relations career.

  1. You must be a good writer.
  2. Never give up on your dream.
  3. Make yourself stand out; Self-promotion will be your second job throughout your career. Be polite, courteous and enthusiastic.
  4. You must adhere to moral ethics policy.
  5. Don’t be afraid to be creative (but be smart about it).
  6. Never burn bridges.
  7. Understand what the CEO expects. Don’t assume he/she thinks like you do.
  8. Take advantage of opportunities when they arise.
  9. Network with friends, industry associates, and others. Develop mutually beneficial relationships.
  10. Give back to society.

Valuable advice on ethics from Doescher

Newhouse changed his life forever and it will change mine too. For more information you can visit the Newhouse website or follow the #doescher hashtag on twitter.


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