Using Google Authorship to Take Control of Your Search Results

google-authorship24In 2011, 89% of employers googled a candidate’s name. When someone googles your name, the search results speak volumes about who you are and what you do. Google your name now. What are the search results on the first page? You should have a Linkedin profile, Google plus profile, blog or website, Google authorship on articles you’ve written, pages you have been featured on, and a twitter profile. What is revealed on these pages brands you both personally and professionally. I have diligently been working on manipulating the search results that are shown for my name and you should too. Here are some key ways to take control of your google search results.

Google Plus
Google naturally gives preference to its platforms, so Google Plus now appears on the right hand side of pages in the search results. By simply creating a Google Plus profile, you can begin to take control of what materializes in the search engines for your name. Treat your Google Plus profile as your social hub of information and populate it with a balance of personal and professional information, your blog posts and professional accomplishments. Think of it as brunch with your boss; it is a casual setting that still requires a certain level of professionalism. Below is an example.

Emmelie De La Cruz, google search results

Google Authorship
If you are blogging, you must add the Google authorship markup to your site.  This piece of HTML connects your content online with your profile  which results in the gaining of more visibility and adds credibility to the information disseminated on the web. The rich snippet directs more traffic to your site, establishes authority and develops thought leadership for your personal brand. To add Google authorship to your site follow these easy steps.1. Create a Google+ Profile.

2. Add an email with the same domain address as your website.
Ex. thebrandingmuse.com; email added: Emmelie@thebrandingmuse.com

3. Visit the Google Authorship page and submit your email address.

4. Link the “Contributor to” section on your Google Plus profile to your blog.

5. Link back to your Google Plus profile using the Author snippet in your blog posts.
Link your author biography on post to: [google+ profile link]? rel=author
How my snippet looks: https://plus.google.com/u/0/112019698866306964218?rel=author

6. Make sure each blog post your write has “by firstname lastname” (the name must match that used on your Google+ profile).

7. To see what author data Google can extract from your page, use the structured data testing tool.

Note: “Google doesn’t guarantee to show author information in Google Web Search or Google News results.”

 

Google Authorship snippet

Google Authorship snippet

Personal Website
I have written time and time again about the importance of a personal website. Take a look at yours and see how you can make improvements. Most of the areas of improvement can be found in the “About” page and the “Contact” page. If you have not gotten a personal website, I strongly suggest doing so and using Google Apps to get a domain and create a matching email address.For assistance on creating your personal website on your own, download our free ebook: Crucial Components for an Effective Personal Website.

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