Two Reasons Your Personal Brand Doesn’t Exist

Make-the-most-of-your-job-situationThere are two things that are keeping you from creating your brand and those are FEAR and EXCUSES.  Creating and maintaining a personal brand takes time and energy that many students and young people don’t want to invest. What is a personal brand? A personal brand is the way that you communicate your unique value, which influences the perception that others have of you. A brand is not a website or logo or other tangible items. A brand is a message. What are you saying?

The job market has become extremely competitive and being capable is no longer enough to get a job. You need to know and promote your unique skills, because employers are looking for the candidates that can offer them the most value. There are unique qualities that you possess and cannot be taught which you must exploit to your advantage. By having a strong personal brand, you increase your chances of demonstrating your creativity, work ethic and specialty. You are never going to be paid or hired for what you know, but for what you do with what you know.Develop a plan for how you will begin developing your personal brand and put it into action whether you think you are ready or not. You are ready. When you begin to think you are not ready, remember, both success and failure are largely results of habit. Success is about MIND SET not your SKILL SET.  You have to commit to what you are going to do and work diligently to achieve it. Your brand is developed by what you learn and are able to share with others.Here are some ways to get started:

Take a look at your website, do you have all the essential components?

Set a deadline and have someone hold you accountable to make the improvements you say you are going to make.

You cannot build a brand without a website and you cannot grow your brand without content and social media. Do you have a content calendar?

Have you attended a networking event or made new connections?

Excuses like “I don’t have time” and “I don’t know what to write about” need to go. A static, unprofessional online presence won’t attract new visitors or new opportunities. A person who wants to succeed will invest the time necessary and make a habit of reading, writing and becoming immersed in their industry. A brand that communicates value is more attractive online. Will you start today?

Download our free brand development checklist.

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