Today, I was quoted in the Miami Herald article, Managing the face of your brand by Cindy Goodman.
Today, whether you are an individual or business, an employee or an owner, developing a strong brand is extremely important. Here’s why: Half of employers say they are more likely to hire candidates that invested time in developing a strong online brand, according to Personnel Today. But branding yourself or your business can be trickier than you might think. Experts say you need to define your audience, find a niche without making it too narrow, and come across as authentic.
Read what branding experts had to say on the topic: http://www.miamiherald.com/2013/07/29/v-fullstory/3529050/managing-the-face-of-your-brand.html#storylink=cpy