Personal branding is always top of mind for young professionals as they begin to embark on their careers. Finding a balance between your professional brand and social media can be difficult if you don’t know where to start. Recently, I have observed many young professionals, especially seniors in college and recent grads, create new twitter accounts for professional use, while keeping their personal ones to communicate what they really want to say. There are some pros and cons to this approach. On the positive side, you are able to keep your personal and professional interests completely separate. On the other hand however, you must be excellent with time management and make sure that your professional account is not neglected where it comes across as inauthentic.
Do you manage separate social media profiles for personal and business use? Or do you use one account that merges both your professional brand image and your personality? For me, I do a little bit of both. I manage my personal and professional identities separately on sites such as Facebook and LinkedIn but also merge my brand image and personal life on Twitter. Whatever the case, we all must find a balance on social mediums to avoid reputation damage.On Twitter, I have one consistent identity. Most of my tweets revolve around communications and entrepreneurship, but I do tweet about my personal life and engage with friends or new contacts. I have a 60:40 rule and a maximum tweet limit that I set for myself, which allows me to share information that both of my audiences will care about. I think this method helps me build a well-rounded online identity. Professional contacts and friends understand that my life is not 125% work. I am still a young woman outside of the office and deserve the opportunity to showcase that via social networks. The intimate details of weekend events however, should be kept to text message conversations with your friends who actually care. (Remember, there is no such thing as privacy on the web.) It is possible to have an online brand identity that allows for your followers to get a sense of both your personality as well as your professional interests. With careful management and thinking before you tweet, developing a balanced twitter presence is easier than you think.If you are wondering what kind of content to share from your professional account or what kind of content to incorporate more into your personal account, gain access to the exclusive tips only available in our newsletter by completing the form below.
How have you achieved balance using social media? What do you do to manage your social reputation?