We work together to clarify your expertise and develop a professional biography that tells your story. Blending their professional accomplishments with parts of their personal life and personality that will make them relatable, unique and credible. Many biographies are a simple stating of jobs and experience. We work with the client to craft an exciting story that will be accomplishment based and highlight the value they have added professionally, in addition to elements that will build an emotional connection about what makes you, you.
Brand Strategy & Identity
Identify and develop various aspects of your brand that set the foundation for how you communicate, market and develop new social channels. The brand foundation is a digital book created for you that houses all of the elements of your brand that we discover during our session including: tagline, brand purpose, brand values, brand personality, niche, elevator pitch, personal branding statement, unique value proposition.
Visual Identity Creation
The Branding Muse design team will create a custom wordmark (logo) for your name and develop a custom header graphic for your website. Please note this service is not for businesses, only personal brands.
This service includes the installation and setup of a wordpress theme and or squarespace design with the pages and subpages that should be included on the site. This also includes the integration of an email newsletter form. In addition to the site set-up, the client will receive a website outline with suggested content for each page and section of the site.
Social Media Audit
There is a 4-step approach to assess 4 areas: strategy, presence, listening tools, and processes. We start with an assessment of the social media strategy, then assess the social presence of your organization – where are you represented in the social media landscape. Then undertake a listening audit – to understand if and how you are monitoring key topics and mentions of your company, and then examine the actual “systems” and workflow surrounding social media activities.
We will develop the infrastructure that best suits you to communicate your brand. This session will be all about communicating your expertise and training you on running an efficient content marketing strategy for your brand. You will learn how to manage your blog and create a strategy that will make content creation a streamlined process. You will also learn how to grow your following and promote your blog. We will review the kinds of content you can create, choose your brand channels, create a 3-month content and editorial calendar, and harness the power of Hootsuite, Twitter as well as other online platforms and communities.
We are currently accepting clients for brand management contracts. Brand management includes the development and implementation of long-term brand strategies that will elevate the brand’s image, experience, and promise. Our team will help oversee marketing, advertising, design, public relations and customer service related activities to ensure they are in line with the brand strategy and identity that have been developed. Some services include but are not limited to:
- Oversee publicity and media relations
- Media/Press Kit Creation
- Organizing and executing events
- Identifying strategic partnership opportunities
- Social Media Consulting & Brand Channel Design
- Content Marketing & Editorial Calendar
Packages are tailored to a client’s needs and budget.
[tabset] [tab_head] [tab_title active=”active” sequence=”1″]Classes[/tab_title] [tab_title sequence=”2″]Consultations[/tab_title] [tab_title sequence=”3″]Training[/tab_title] [/tab_head] [tab_content] [tab_pane active=”active” sequence=”1″]Hired, Happy and Paid is a 3-week crash course on personal branding designed to help you learn how to communicate your unique skills and harness the Internet as a self-promotion platform. Learn More >>[/tab_pane] [tab_pane sequence=”2″]A Branding Brainstorm is our consultation service where we work with you to design your personal brand strategy. We highlight what your biggest branding challenge is and create a plan of action to help you over come it. Whether you have no brand or are interested in developing your brand further, this service is for you. Learn More>>[/tab_pane] [tab_pane sequence=”3″]We offer a variety of training on social media management and monitoring, being a campus influencer, blogging and creating a system to streamline your branding efforts. We work with organizations to train employees, brand ambassadors and students as well as individuals. Learn More>> [/tab_pane] [/tab_content] [/tabset]