P&G’s Orgullosa Targets Bicultural Latinas With Experiential Marketing Program

Debut Production of "Nueva Latina Monologues"
Photo Credit: Diane Bondareff/Invision for P&G Orgullosa/AP Images

On February 26, Procter and Gamble’s Orgullosa, an online community for Latinas, launched its Nueva Latina campaign which honors a new kind of Hispanic woman: the bicultural Latina balancing both American and Latin culture. This exclusive media event featured some of our favorite Latina starlets including Adrienne Bailon, Roselyn Sanchez, Angie Martinez, Dascha Polanco, La La Anthony, Laura Posada and Alexia Echevarria. This was experiential marketing at it’s finest, but we shall get more into that later. First, the event. Continue reading