Griselda Blanco is the perfect example of how a woman leader leans in. So you’re probably on this page like “Let me get this straight Emmelie, you want to talk about how the cocaine godmother and the queen of drug trafficking found work-life balance? I gotta hear this one..” But hear me out for a minute. While I was doing my weekly catch up session with my dear friend Cristine, we were sharing our addiction for the soap opera or novela which is capturing Spanish-language audiences. As we were commenting about the latest episode, I mention ” I can’t believe she’s killing men and moving coke, with a baby on her arm.” Christine replies, “Lean in on that!” and thus this post was born. Continue reading
Why Women’s History Month is Bullsh*t and How to Change That
In honor of International Women’s Day, I think of the bonds that bring us together and in the same minute shift to the mindsets that tear us apart. In recent months, I have attended more and more Latina events including the Ella Institute Launch, Cosmo for Latinas readers panel and Orgullosa’s Nueva Latina Monologues. And while these events for Latinas or women in general do empower me and make me proud, it becomes that much more evident that it is a fleeting moment. That no matter how much energy is in the room that night and the next day, the feelings of sisterhood fade and we get consumed into the lives we were living. The networking emails stop being exchanged, the empty promises of lunch and drinks are overlooked and that commitment to support and uplift one another becomes secondary to our personal pursuit of success. Then Women’s month rolls around and suddenly those feelings are back, and we are anxious to celebrate each other’s accomplishments. But how do we keep that support going in April, May and the following months? How do we put all these theories that we talk about and become excited about into practice? Below are some ways to move our gender forward and put the S back in sisterhood.
P&G’s Orgullosa Targets Bicultural Latinas With Experiential Marketing Program
- Photo Credit: Diane Bondareff/Invision for P&G Orgullosa/AP Images
On February 26, Procter and Gamble’s Orgullosa, an online community for Latinas, launched its Nueva Latina campaign which honors a new kind of Hispanic woman: the bicultural Latina balancing both American and Latin culture. This exclusive media event featured some of our favorite Latina starlets including Adrienne Bailon, Roselyn Sanchez, Angie Martinez, Dascha Polanco, La La Anthony, Laura Posada and Alexia Echevarria. This was experiential marketing at it’s finest, but we shall get more into that later. First, the event. Continue reading
Personal Branding: it’s all in the name
Personal Branding: it’s all in the name (via The Blog Herald)
What’s in a name? The old adage is as true today as it ever was. A name is just a word, unless it is leveraged correctly. When you look across the business landscape, there are dozens of examples of business people who have leveraged their name to…
EMMELIE DE LA CRUZ 